Do It Daily: Bathroom

A newer version of this resource is available. It is presented here for archival purposes only.
Do It Daily: Bathroom

The ‘Do It Daily’ campaign was designed by the AIDS Action Committee, and emerged in response to the lack of awareness about Pre-exposure Prophylaxis (PrEP) while surveying people in populations with active HIV transmission.

AIDS Action Committee developed three central themes for the campaign:

  • Convey a sense of confidence that would motivate people to learn more.
  • Highlight the importance of maintaining daily use (remaining adherent) in order for PrEP to be effective.
  • Remind people that this isn’t about sex, this is about having a healthy active sex life whatever that means for you regardless of gender identity, sexual orientation, behavior, or age.

‘Do It Daily’ isn’t just a call for those at risk of becoming infected with HIV to be adherent to PrEP.  It is call for all of us to live a full, active, satisfying life without compromising on our health in the process.

  • Be honest with yourself
  • Live free
  • And if you’ve had a recent STI; Get PrEP & Do It Daily