The ‘Do It Daily’ campaign was designed by the AIDS Action Committee, and emerged in response to the lack of awareness about Pre-exposure Prophylaxis (PrEP) while surveying people in populations with active HIV transmission.
AIDS Action Committee developed three central themes for the campaign:
- Convey a sense of confidence that would motivate people to learn more.
- Highlight the importance of maintaining daily use (remaining adherent) in order for PrEP to be effective.
- Remind people that this isn’t about sex, this is about having a healthy active sex life whatever that means for you regardless of gender identity, sexual orientation, behavior, or age.
‘Do It Daily’ isn’t just a call for those at risk of becoming infected with HIV to be adherent to PrEP. It is call for all of us to live a full, active, satisfying life without compromising on our health in the process.
- Be honest with yourself
- Live free
- And if you’ve had a recent STI; Get PrEP & Do It Daily